Constant Contact Review 2024
hey everyone I've been managing a few online businesses full-time one of which is mine and two are collaborations and one thing that I've learned and it took me a while to learn is that email marketing is extremely powerful mostly misused and has a lot of potential to make more money for just about any type of business whether online or not and for my email marketing I tried a bunch of different platforms over the years but for one reason or another I wasn't happy with any of them until I found Constant Contact which I've used for just about a year now and so I decided to make this article to try and give you a full picture of Constant Contact how it works its features its user interface what is compatible with how much it costs and some things that I think make constant contacts Stand Out compared to other email marketing platforms that I've used before and it be completely honest there are a few areas where I think they could do a little better which I'll get into later as well and the goal being that by the end of this article you'll know whether or not they're the right email marketing platform for your business or not and if you end up wanting to try them out feel free to check out the link that's down in the description for a bit of a discount that's not available if you went straight to their website okay now if you haven't heard of Constant Contact before it's an email marketing platform that's made for businesses or organizations to reach customers and potential customers in a much easier way than the more traditional marketing or what I like to call more ancient ways now their main thing is email marketing but they also offer a few different tools for website building e-commerce and social media Management in a nutshell they make it really easy and quick to design write and automatically send out really really professional looking emails to a lot of people at once which really helps businesses connect with new leads to show off products or Services reminds your customers that you exist or even send out special deals and discounts which all help boost engagement and can ultimately lead to more sales and they have a bunch of different email templates that make designing the emails really easy it's basically a drag and drop system with a bit of editing basically what might have taken all day to do manually without a platform like this might just take like half an hour or even less you can quick L make professional emails and even entire automated campaigns and if you're newer to this whole idea an automatic campaign is basically a series of completely automated emails that are sent to your customers based on specific triggers or events but in order to make automated campaigns you need something called an autoresponder that can handle a lot of traffic which Constant Contact does really really well you can do things like automatically send out welcome emails to people who opt into your service or product which in turn creates a strong and positive initial impact for them and helps build trust in your company or you can create automated workflows that send emails based on specific actions think about those emails you get when you ban in a card on Amazon or when you get a confirmation email when you buy something from a website or maybe when you get an automated reply when you reach out to a company's customer service department things like that now one of the most important factors in the success of any email marketing campaign is something called deliverability which is basically how effectively the emails that you send make it into actual inboxes rather than getting lost in Spam folders or not being delivered at all and there are a lot of different technical factors that affect this but constant contact has a 97% deliverability rate so it's pretty clear that they put a lot of technical work in to make sure that your messages get to where you mean to send them and when your emails consistently land in the right inboxes you have a much better chance of them getting open and for people to actually engage with your messages and in terms of how they stack up to the competition out of all my research there were very few other services that have a deliverability rate that's even in the same league as Constant Contact so let's talk about a few of their extra features one of them is AB split testing which works by letting you create two different subject lines for the same email and send both of them to some of your audience then they give you the data on which subject line generated a higher open rate and whichever subject line wins automatically gets sent to all of your subscribers so in essence you can test variations of your email like different pictures text or call to action buttons so it lets you track which version of the email gets more engagement which could really help you refine your messaging and design based on what work for you but just keep in mind that this kind of tool is sort of for larger email list because to get any real data that can help you make any major decisions you'll need a pretty large sample size so if you're just starting out your email list or if it's still relatively small it may take a long time to gather enough data to make more actionable decisions but once your email list is big enough to get data I'd say somewhere around at least 100 subscribers and you set up the split testing properly it can really increase engagement and responses to the emails so long as you actually pay attention and make changes based on the data you get now in terms of social media management you can craft and schedule posts in advance across multiple platforms like Facebook Instagram and Linkedin which can basically streamline your social media marketing by making it a lot easier to post your content on different platforms all from constant contacts dashboard plus it also integrates with other apps like e-commerce platforms CRM systems and social media platforms which allows businesses to connect their email marketing with other aspects of their business but one thing that's important to note here is that the Integrations are mainly focused on the more well-known social media platforms like Facebook and Instagram but if your business relies on smaller more industry specific apps or messaging apps like telegram you might not find them so useful but overall if you're looking for one platform that can combine both email marketing and social media management which makes it just that much easier to get in touch with their customers Constant Contact would be a great choice all right so in terms of pricing Constant Contact has three plans the first is the light plan which costs about 12 bucks a month and has 1 gig of storage gives access to just one user and provides basic reporting drag and drop email templates and a few other Basic Essentials next is their standard plan which is around 35 bucks a month you get 10 gigs of storage for up to three users and you get more advanced features like scheduled emails and social media ads as well and then there's the Premium plan which is their highest tier option for 80 bucks a month if you go with the Premium plan you'll get 25 gigs of storage and unlimited users say if you have a lot of employees or need to give out access to a partner or something like that plus the Premium plan offers more advanced features like Google ads manager now I went with the premium plan since it gave me unlimited users so I could give out access to my marketing team but if you have a medium or smaller operation I might recommend just going with the standard plan since it's almost the same as the premium with just a few less features and again if you want to save a bit more money like I mentioned earlier I left a discounted Link in the description down below which will automatically apply a discount that you wouldn't be able to get if you went straight to their website so feel free to take advantage of that as well now in terms of Effectiveness Constant Contact does a really good job it's intuitive to craft appealing and responsive emails and the drag and drop editor along with a bunch of other customizable templates really makes the email creation process pretty simple and as I mentioned before the deliverability rates are excellent so Constant Contact definitely has the tools for managing your campaign so to sum things up Conant contact can be a great investment for businesses and companies that are trying to reach more customers and while it is true that there are some areas for improvement honestly given all its features and how effective it is at delivering the content to actual people people it's a really solid choice and based on my own experience I would definitely recommend Constant Contact to anyone looking to expand their business and ultimately increase sales and that's my take on email marketing and Constant Contact I hope it was helpful and that I was able to help you make a decision on whether it's the right fit for your business or not and that's going to be it for this article I really hope you found it helpful and if you did hit that like And subscribe button and like I mentioned before if you want to try Constant Contact out check out the link in the description to get that discount that I mentioned before that you wouldn't be able to get if you went straight to their website also feel free to leave any questions in the comments below and I'll do my best to try and answer them as quickly as I can guys thanks so much for watching and I'll see you in the next article.
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