Constant Contact Review
Constant Contact Review
Ease of Use Ease of Use of the Service When we began our review of Constant Contact, we found that it offered a user-friendly interface that was easy to understand and use.
Even complete beginners can easily explore various features such as automation, social media posts, ads, and more.
Everything is simple and clear, so users can easily navigate the platform.
The user interface provides helpful hints to naturally guide you through the Constant Contact platform.
Template Library These templates can cover a variety of purposes, from promotions and newsletters to anniversaries and surveys.
All are mobile-friendly and fully customizable, but not all email marketing software allows this.
Despite the abundance of templates, I noticed that many of them were of low quality.
This was revealed by a user of the software from his review.
I love the fact that each template has its own placeholder to inspire your email copy.
If you're pressed for time, you'll definitely appreciate this.
If you have already created a brand logo (BrandKit) in your account settings, you can create a brand template right away.
Email Editor I found the Email Editor to be fast and responsive, with great drag-and-drop functionality.
There are many layouts you can use to easily format your campaign.
This makes things much easier for beginners.
For personalization, you can add a short greeting (e.g.
, hello, first name) and contact and account information.
They are simple and the lack of if//else logic is noticeable.
You can choose to change some of the content of your email based on your contact's city, state, occupation, or other data points you collect.
However, this feature is only available on the highest tier pricing.
Segmentation I found it very easy to import the email list and add the data manually.
Importing contacts is now easier than ever, both manually and automatically.
Target group segmentation is an important aspect of Constant Contact.
Users can create segments from list membership, contact activity, contact details, tags, or e-commerce activity.
Simply filter your contacts according to one or more criteria.
I like the fact that this platform allows you to segment your audience using pre-built segments.
Viewers can be automatically sorted into her 4 categories with the most engagement.
This time-saving feature helps businesses of all types reach their full potential by eliminating guesswork and easily segmenting their entire contact base.
Analytics One of the things users note in Constant Contact reviews is the clarity of the main dashboard.
We agree to receive useful information about our contacts and their performance regarding their growth, email open rates and growth on social media channels.
See all important email marketing metrics, including open rates, click rates, bounces, unsubscribes, spam reports, and more.
Plus, get heatmaps to see what's driving the most clicks, as well as summary reports such as open and click trends, email opens by device, and top performing subject lines.
there is.
While the above data covers the needs of most users, a platform of this caliber could provide advanced insights such as the geographic breakdown of areas with high engagement and the time it takes subscribers to open emails.
thinking about.
Email Deliverability Another great thing about Constant Contact is its excellent email deliverability.
I found this software to work very well and be able to reach most email providers (Gmail, Outlook, Yahoo) most of the time.
deliverability is affected by a variety of factors.
So let's take a look at what else Constant Contact does for this purpose.
You can authenticate your email address or domain name (DKIM authentication) from your account's Advanced tab, improving deliverability over time.
Constant Contact has a very strict spam policy.
Account will be deleted if more than 0.
1% of emails are marked as spam
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