Writing advertising texts
our project was a full conversion rate optimization of their website and we also set up some back-end marketing automation where they previously had none the results were an immediate 100 month-over-month revenue increase right after we went live with our project we had our first million dollar month where previously it was between 300 and 500 000 in revenue hey internet homie here and ben and today i have a new articlefor you because i want to share actionable step-by-step marketing content that you can apply in your business right now today today is a throwback thursday article and that means that you're going to get long-form content where you're going to learn either a specific copywriting technique a specific marketing technique or you get to watch over my shoulder while i work so i definitely recommend getting yourself comfortable get something to drink make sure that you have something to take notes in and buckle in if you're ready to market smarter not harder then make sure that you give thisarticle a like and subscribe to the so that you don't miss any of my next actionable marketing content article all right let's dive right into it we interrupt this program to bring you the marketing nerd show starring the marketing nerd grab a seat take out your notes and let's get into the show hi everyone thank you so much for coming welcome to secrets of a seven-figure copywriter [Applause] yay um so what are you going to learn in this presentation am i going to teach you copywriting ninja hacks obviously am i going to teach you how to increase the roi of your facebook advertising yes am i going to teach you my uh structures and launches that i've ran that have done millions of dollars in residual revenue of course but what i really want is for you to get a different perspective on the work that you do every day by the end of this so before we get started who am i and why should you care about anything that i have to say um some of you guys know me already and some of you don't my name is dorschuk i am a marketing consultant i help businesses who are mission driven to scale up their impact since 2018 i've helped my clients generate over 10 million dollars in revenue more than that but that's all i can quantify so who are my clients i work with organizations like head candy this is a beauty b2c e-commerce brand they were doing approximately six million dollars in revenue when we started our work together our project was a full conversion rate optimization of their website and we also set up some back-end marketing automation where they previously had none the results were an immediate 100 percent month-over-month revenue increase right after we went live with our project we had our first million dollar month where previously it was between 300 and 500 000 in revenue and since then that was i would say uh august of last year we've been doing between 900 000 and 1.2 million dollars in sales i was a finalist for the american marketing association digital marketer of the year tampa bay 2018 uh submitting that case study from head candy so not only was i the youngest business there but i was also the only solopreneur so to give you some of the ideas of who the other finalists were it would be the in-house marketing team for the tampa bay buccaneers the in-house marketing team for the florida lottery and full-scale agencies like big c um and as you can see here was it's real that i was a finalist for that so i also work with social media influencers um like jay shetty he if you don't know him already he's a monk turned viral content creator he's been on the today show he's been on ellen and we have done a lot of projects together but the one that i wanted to focus on was with his business unit which is an online mastermind group i would like to walk around more but this floor is so loud that this is why i'm standing right here um but his online mastermind group business unit was doing approximately 2.8 million dollars in revenue that's a great business uh when we first started working together so we have rebuilt all the content opt-in lead gen funnels um i developed and led multiple six-figure launches that had multi-million dollars in annualized residual revenue because the people who joined this online mastermind group they pay about 39 a month so just to quantify this in members there was about 6 000 members when we started and we grew that to 10 000 members so that means that the result of our project is that we grew to that business unit because he has other business units um to 4.68 million dollars i have also worked with jake paul you might know his brother logan paul who has recently fought ksi twice and lost i think twice um so don't fight a professional boxer when you're just a guy on youtube um but i have done several conversion rate optimization audits for him in addition i have my own six-figure boutique consultancy i play eight instruments and i speak two languages so in summary what i do is about fifty percent strategy thirty percent systems designs and twenty percent copywriting but i'm sure that you've heard of the 80 20 rule and so that is why we are here today talking about copywriting so with that stuff out of the way now let's get to the good stuff what is copywriting this is the number one question that i get and i also feel like this is where there's a lot of misconceptions about what is copywriting what's not so let's clarify that right now what copywriting is not it is not copyrights it is not anything to do with legal stuff it is not content writing so it's not seo it's not blogs and it's not organic social and finally it is not creative writing so what is copywriting simply put copywriting is sales in a written form that is it the difference is that content writers write blogs and copywriters write advertorials before we can get to the fun copywriting ninja hacks we need to have a serious talk about the sales funnel you guys are probably all familiar with the traditional sales and marketing funnel it's a very helpful analogy to wrap your head around what it is that we're all trying to do unfortunately there are a few fatal flaws to this analogy the main flaw is that this assumes that gravity is working with you it is not marketing is not a happy little slide where people first discover you and then wee wee wee all the way down to buying your stuff if only it was that easy that is not the case what it really is is it's more like a mountain with your primary conversion goal at the top so your primary conversion goal could either be a sale or depending on your business model and your sales cycle it could be something like a free consultation but whatever your primary sales conversion goal is is at the top of the mountain and all along the way people have to make micro decisions to get to there so this is however they first discover you like perhaps through an ad perhaps through your content marketing organic social they have to make the decision let's say let's use advertising as the example like a social ad or something like that if i'm flicking through my facebook news feed i am going to scroll past your ad immediately i'm going to have to decide do i want to stop on this or not if i do stop on it i'm going to have to look at the headline do i want to keep reading or not i'm going to look at the picture do i want to keep reading or not sub headline do i want to keep reading or not the text of the ads do i want to keep reading or not am i actually going to click on this so you could lose somebody all along the way and that's only at one point of the process this is you know the top of your sales funnel that's supposed to be the easiest part right but this continues on through every step of the process the page that they land on same kind of dealio okay all along the way um people can get interrupted at any point of that process so the second problem with the sales funnel analogy is that it assumes that everybody gets to your primary sales goal through the same way it is not a straight line and it looks a lot more like this also if you're wondering these are definitely all pictures of the same mountain so they are yeah so the truth is that you are the expert as the business owner you have the full context you are very passionate about what you do you know what types of transformation you really want to help people make your prospects are coming from a completely different background and a completely different set of experiences that you are and what i want you to understand is that what we are all seeing we are starting from a totally different place and our job as marketers and as business owners is that we have to understand the gap between where you are where your prospects are and we need to help lead them along the way so now that we have covered that it's a very important mindset shift and it is absolutely key to everything else that we are going to learn today so copywriting yay um like i said i'm going to show you guys all kinds of fun stuff fun templates plug and play launch sequences but we got to start with the basics first so i want you guys to get a couple of important concepts before we get started the first thing that you need to know is that you do not have to be a good writer to be good at copywriting in fact everything that school has taught you about grammar about how to write your essays is wrong so i want to tell you a little story once i was working with a client and we were doing some email marketing projects together and i sent out an email and it turned out that um their company name was spelled wrong in the sender line so for some reason when they set up their mailchimp they spelled their own company like i didn't let's just clarify i didn't set this up for them and this existed for like three years before i was involved with it they set it up they spelled their company name wrong and then they were just manually changing it every single time before before they set out their emails so i just plop my email in and send it out because why would i think to check for that and nobody told me that um but yet somehow that email sold the most like by three times multiple than any other email they had ever sent out um and that was unfortunately the first email i ever sent out on behalf of that client um they were not very happy well i you know i was like we just made fifteen thousand dollars and they're like everyone's replying saying that it's spam and that they opened it so and they bought it so that's the first thing that you need to know the second thing that you need to know is that we are not writers we are sales people i personally do not identify even though i am technically i guess a professional writer i do not identify as a writer i don't really identify as a creative and the difference is that writers care about creativity and being witty and my ideas we care about results okay we care about cash money and here so i'm going to show you how to make cash money i'm not going to show you how to write the most beautiful pros or you know number one amazon best-selling poetry book or whatever yeah so if that's if that's your goal you better just get up on out of here because that's not what we're learning today um and what this means is that you can forget all of your complicated grammar structures and everything like that because the best copywriting is simple conversational and concrete when we're trying to sell people stuff this is not the time to use our five and ten dollar words we're going to take all of our sat words that we crammed up in here and we're gonna throw them in the garbage because this is not what we're doing you have to keep in mind that people are not making themselves a warm cup of tea to sit down and read your email okay people have to understand the message that you're communicating on their cell phone at the grocery store on the way to work especially hopefully they're not driving or maybe you have a article facebook ad well hopefully they're still not driving because i don't know why we're on facebook but um they have to understand when the kids are jumping on the couch the dog is barking the doorbell's ringing and i have to answer it we've already covered this briefly but again we're catching people in these micro moments of their lives the small little spare seconds that people have between task one and task two this is the reality of what we're facing as marketers so you don't need to creativity is great but you know simple is better point number three it is their story it is not your story so a lot i think that probably the worst the single worst piece of marketing and advertising advice is make your product the hero of the ad everyone in their head is narrating their life they're telling themselves a story about what they are experiencing this is all of us do it this is just how we make sense of the world they're already their own hero they don't want they're not going to say oh coca-cola that's a much better hero than me like no that's absolutely not going to happen so what we need to do is be the guide we need to be the yoda to their luke because you are never going to be luke hopefully we don't commit as many war crimes along the way you know but that's a high bar so less than that like you're gucci so um what we need to know is we need to empty our mind of everything besides second person this is where we're getting into our you focused copywriting so never ever ever ever ever ever start your sentences with i me my us ours people don't care people don't care about you they care about them so i'm gonna show you a few examples of some neat ways that we can take these sentences and flip around the syntax and by the way this also includes the name of your company and the name of your products people don't care about you if you take one message away from this please learn that um so what are like that's uh you know i thought we don't have to learn any complicated grammar i hear you guys saying don't worry let's look at some examples yay so i'm sure that we've seen these on every single website we've ever been to our story contact us our mission about us wrong wrong wrong wrong story contact mission about you guys do not need to include pronouns in your sentences to have them be like a grammatically correct english sentence so if you can't figure out a way to use the pronoun you then at least drop the pronouns about yourself but as far as you know dropping pronouns and flip-flopping things let's look at some examples of that this one is a real life example this was from me commenting with someone about this presentation and i caught myself while i was writing and i did a bit of a copywriter and myself so she was asking me like what this presentation is gonna be about or that it seemed interesting and i was trying to tell her my first thing that i wrote when i took the screenshot was you can check this out for a flavor of what i'm going to teach the change is you can check this out for a flavor of what you'll learn and here's another example this is from a real what was this this was an email i think um you lose track when you're writing like all of the collateral for a launch and all of the sales page assets and everything involved with it this one i believe was in an email so what i had written was and this mastermind group in the parentheses i'm substituting that for the name of the product mostly because i didn't want it to confuse any of the message so this mastermind group is the place to be if you want my personal guidance on your headshots clips resumes online acting profiles and career questions the change if you want so you and i just want to point out that you can use other pronouns but if you're going to say me my anything first person you want it to be in relation to the second person pronoun you want it to be in relation to you so again this is a very strange style of writing it's very unnatural it's very weird and it takes a lot of coaching to be able like i've just been doing this for so long that i can identify the patterns and i can see exactly at a glance but it took me at least six years to learn how to do it um so this is your crash course and just understand that even though you're going to be bona fide ninja guru copywriters after this presentation i'll certify you like you know if anyone if anyone dares question you just tag me in the facebook comments they'll be like yeah like tracy was there he's a bonafide copywriter ninja guru like what are you talking about um we gotta wait to the end of the presentation though but there's no limit on the amount of beers so eight beers ten beers you too can still be a certified copywriter ninja guru so for a low low low annual fee of 120 000 a year but i'll let you put my face on you know as your social proof so but yeah um so we can still use first person pronouns but it's better if we can somehow relate it to the second person pronoun because the reality is that often in for the example of j shetty or for the example of this client she has an expertise in um it's an acting business course and she's like a manager who has placed new actors with no experience into american horror story jane the virgin like she helps people from scratch get into real network television shows and studio feature films so she's an expert in her subject matter so do people care about learning her specific frameworks yes but not until after we have related it to them so to continue the change if you want my personal guidance on your headshots clips resumes online acting profiles and career questions then this mastermind group is the place to be so these seem like really small syntax changes but you have to keep in mind that i'm coming from a background where one word change and a headline can create a 25 increase in conversions now it's time to write yay what we've all been waiting for first before we start writing other than not really understanding what copywriting is i would say the second challenge that we face is what do i do how do i start how am i supposed to write this a sales page an email sequence a launch what am i supposed to say let's answer that so this is an example of an email outline template this is where you want to pull your phones out and take pictures so i'll move so that everyone can take the picture if you want i will be putting this the actual slide deck up on the internet so you can refer to it later but i don't really know when exactly that will be and also like how i don't have your emails or anything so um you can personally connect with me and i'll be sure to get it to you but just in case and i'll give you a preview there's another template up like this i'll shout it out when we get there and then also move out of the way so that you can get a picture of that as well so this one is for emails but the um i would say the process is the same regardless of what type of asset you're going to write first you want to have your primary conversion goal established for that individual asset so in this case because we're talking about a black tv screen because we're talking about email sequences they're you're going to lay out your document first you're going to decide how many emails you're going to write and i'm going to tell you soon how many emails you should write for both a launch and a welcome sequence but you're going to tell yourself okay i'm writing a welcome sequence for my homeboys who sign up at my website um and i need to write seven emails so you're gonna write i literally take out my document and i write email one and then i write primary conversion goal and there's literally only two reasons you should ever email someone one is to give them value this is your education and that kind of fun stuff two is to sell something so to clarify we don't do both at the same time we don't do five things in one email each asset needs one function for everything this is broad advice that i'm bringing it down to emails right now but this is for your ads this is for your content marketing this is for your landing pages this is for even organic social stuff like that you're gonna decide am i gonna sell or am i going to give value in this and you could even get a little bit more specific than that so if you are going to say that you want to give value you can also put a comma and say value comma watch this youtube tutorial on writing emails or whatever so you want to get as specific as possible and you're going to write email one primary conversion goal whatever you're going to write subject and then you're going to write a colon and you're going to write x because we don't know yet and you're going to write preview and that's the preview text so when you look at your phone and you check your email it says and it'll be like hey home skillet and then it will be like i just wanted to let you know that i'm going to give you a super dope presentation in tampa or whatever people write you should write your preview text and designate that don't let the robots do it for you they're not going to do as good of a job as you will and i like to write something attention grabbing and da da da but we don't know what that is yet so we're going to write preview we're going to write x and then you're gonna make yourself a cute little bullet list and you're gonna write you could do fire emojis if you want um i like the bullet i mean the fire emojis are showy but the bullet list because then we're writing our ideas under this you're gonna write story today i want to talk to you about x content which is what exactly you're going to communicate in the email this is different from a viewer value or whatever like that's not related i just mean content what you're going to write about what you want to talk about today and then you're going to have your call to action and then i write out a ps and you don't always have to but i recommend that you should do i always do it no mostly when i'm feeling lazy i'm gonna tell you always pre-write your ps and then since we're like i'm writing a welcome sequence for my homeboys who sign up at my website i need to write seven emails because that's what taught me and 's gonna teach you that soon um you're so email one all of this stuff and then you're gonna do a little copy paste action and you're gonna go bam two bam three bam four five six seven and then you're gonna hopefully change the numbers so that they don't all say email one and now you've got something that looks like that [Music] i made you guys a gif i've never made a gif before but i made this just for you so apparently they have converters on the internet you can just take a article really i'm not great at that i had to do it on my computer also and now we will start writing because you see how you're you've now conquered blank page syndrome because you're not looking at a blank page anymore oh now you know exactly at least the overall structure this is important because in a sequence you have to understand the through line of the whole sequence and then you're starting to get an idea of how each message is functioning as part of the whole and so at a glance you can see the whole thing and you can see each little part so then what you would do is you would just start popping your ideas in there what types of ideas should we have i'm going to tell you that a bit later so by this point let's assume that you popped in all your ideas i fill out the bullet list and you don't have to do them in order i literally like just start i set up the dock and then just however it comes to me i think this for an angle i think i would like to talk about auditioning tips and here's a few of the ideas this would be under content like a few of the ideas i'm playing around with for some kind of auditioning tips and for me because i'm writing it for other homies who are not myself i have to do some research i have to get familiar like with their platform and what their content pillars are and stuff like that so if you're doing this for yourself that aspect might be a little bit easier for you because you're the expert on your subject matter so you would start to pop those bad boys in and then now you can write something and it will be easy because you have some idea of what you're trying to say before you try to say it instead of trying to say something but you don't know see how that works so by this stage we have our first drafts of our seven little emails you gotta leave it you gotta like a good steak you gotta let it rest but unlike a good steak it needs 24 hours not 10 to 30 minutes so you cannot go drink a water and then come back and go and do this the problem is that when you're looking at something for a few hours robert and i were just talking about this when you're staring at the same thing for several hours it all just starts to look the same that's why like the benefit of having a fresh pair of eyes and stuff like that you could be your own fresh pair of eyes if you just go to sleep and wake up wake up the next day then it's like you wrote it in a whole different life it's like wow who wrote this that's dumb i would totally write it like this um and then you're going to read everything out loud i know what you're thinking that sounds like it will take a little bit of time it does what are we looking for when we are reading out loud first primarily we are looking for as you're reading what you've written out loud anywhere that you stumble you do a little tongue trip because you know what as we've established you're the expert you have all of the context you wrote this so if nobody's ever seen it before and it came from your brain with all the knowledge that you have and you can't even read it right how will somebody else read it right on the first time i'll tell you they're not going to and they're going to close out of your or delete it or mark you as spam or send you an email that's like why do you keep emailing me unsubscribe me from your list except like in just one sentence with no punctuation a half capitalized and half low lowercase um so that's the first thing that we're looking for and that is the most important thing and you know what when you trip up on a thing you fix it and then you know what you gotta do you gotta start again you have to keep reading it out loud until you can read the whole thing without messing it up this is the primary thing that we're looking for in this editing process other things that we're looking for are like the fourth point that i taught you where we can do some fun little flip-flops with our syntax eliminating you know pronouns about you because you know now that nobody cares about you besides me and i'm only telling you this because i care about you nobody nobody will tell you that they don't care about you they're just gonna never speak to you again so this is why i brought you all here today to tell you that nobody cares about you besides me but um so yeah you're gonna be looking for fun little flip-flops that we can do fun little take away that parts that nobody cares about and put things that they do care about in there um we're going to be looking for confusing scented structures where you're like who the wrote that why would they write it so crazy obviously i would write it this really simple way because it it was a totally different person it's a whole other lifetime so they're not as smart as you are now when you've slept and you're reading this they they were desperate they were several hours into this process they were they haven't seen sunlight in 12 hours haven't had water in five days so you're refreshed you're arrested and you're like a whole different person now so obviously you're gonna write it better now um and then we're also looking for like eliminating repetitive words and so i am a believer in when you're drafting no editing like if you think that you wrote something dumb like just leave it come back to it i mark it in red like i change the text to red if i think that it's dumb or sometimes i write little notes and then i skip over it because i'm like i'm you know feeling stuck at this part and i have you know 75 of the sales page left to right so i'm just gonna leave that where it is and keep going and come back to it later so if you think you wrote something dumb while you're writing the first draft leave it mark it in red come back to it when you're a whole separate person after you've slept you'll have a better idea then i promise um so that's pretty much what we're looking for when we're editing and again i just want to point out that in this context i have used it focusing in on emails thought it would be too confusing if i'm like this is how you do the whole of everything so this is how you do it for emails and the whole of everything now we're going to talk about individual assets first let's start with our ppc this is your facebook ads this is your google adwords this is your sponsored tweets your instagram promoted stories your in-feed ads even going so far as your amazon sponsored listings or whatever like that excuse me so the biggest problem with ppc ads is something that i call messaging congruency congruency means that two things are the same what does this mean in relation to ppc you ask me well i'm gonna tell you it means that if somebody clicks on your ad and then they go to the next step they should not be confused you should use similar colors as you used in the ad if you should do you know in music they call this a reprise you don't have to write the exact same thing that you did in the ad but if you're like um hey do you want to be an actor here's like a complete road map to how you can get booked in network television from scratch when i go onto the homepage the first thing that i want to see is like your step-by-step road map to booking like becoming a working actor from scratch like so it doesn't have to be exactly the same but if you're telling someone i'm going to sell you a t-shirt and then they click on the thing and they're on your home page like you're like i'm going to sell you this spider-man t-shirt and then they click on the thing and they're on your homepage there your gut messaging congruency they're expecting to see a dope spider-man t-shirt and you lied to them and replaced it with your boring home page so i'm going to show you a detailed example i'm going to walk you through a couple of steps of someone's funnel this is jake paul this was a sponsored this is how you can tell i haven't moved for like 20 minutes um this is a instagram ad the functionality was that it was sponsored instagram story posts so as you're flipping through your friends stories this is going to interrupt you so let's see what jake has to say unfortunately my fine clicker doesn't work okay my name is jake paul i actually created a quiz to help other people grow their following and and figure out what type of influencer you are so if you wanna if you wanna vlog swipe up take the quiz it might help you decide uh how you're gonna go about your social media career my name is jake so quick thumbs up or thumbs down do we think that's a good ad thumbs up if you think it's good thumbs down if you think it's bad everyone i can see you you're sitting right here okay you guys are smart let's talk about why first let me get this fun presenting mode back and now okay thank god please don't play again we only need we need to experience it once um there are two main issues with this ad specifically and then we're gonna talk through the rest of the steps about the messaging congruency aspect the first problem with this ad asset only is that there was nothing really clearly communicated he didn't seem to have a clear purpose for why he flipped the phone and did this thing obviously it's to promote whatever he wants you to swipe up about except he barely really told you what it was and just hi i'm jake paul swipe up hi i'm jake paul quiz career swipe up that's pretty much this ad the second problem with it is visual this is a very blonde boy very pale boy and a white t-shirt in front of a beige house with a beige driveway do you think that when you're scrolling through your instagram stuff that this is really going to catch your attention let's say it louder no we know that that's the truth but it gets better let's see what comes after it this would you expect that after what you just watched no so or this i'm you know what i am at this point too um so visually not great unfortunately yes um right this so there's a lot of problems with this for one there's names under here i bet you didn't know that and honestly if you were looking at this on your computer screen instead of from your seats you still wouldn't know that um two it's just busy and if i had to say something good about it um what they want you to do is big and orange so good job nailing that part then what comes after that is this how do we feel about this did you expect that to come next no so this is messaging congruency you see how this does not this is not what i was expecting so not to mention that when i took the quiz this is one of the sales funnels that i had to do a conversion rate optimization audit on because believe it or not they were like this isn't working why [Laughter] and i'm like well well let's see um so despite the fact that when i took the quiz you didn't actually get a result it just automated um automatically redirected you to this i will say there were questions um you didn't get a result based off of the questions they asked you would you like to spend 57 this is not really you know imagine taking a buzzfeed quiz it's like what type of garlic bread are you and then they're like would you like to pay 57 to join buzzfeed's inner circle like i wanted to know if i'm going to be garlic knots or stuffed garlic bread like come on these are the questions of life on top of that there's a messaging congruency problem in only this asset like only this sales funnel but let me show you some of his other brands this is his team 10 brand these are the people who set the um mattresses on fire and get in trouble in la or whatever and they all live in like a you know mtv reality show house together um so that's what this looks like and then this is his personal website so not only is there a messaging congruency issue within just this one asset but we're attempting to capitalize on jake paul's warm audience we were targeting these to his followers because we're like well they're going to be familiar with him they're going to pay him 57 but they're expecting it to look like that and like this this level of production value and not like this this is like jake paul bought himself lead pages and like swap dropped in his article into the template and then spent twenty thousand dollars on it and wondered why he didn't make any money and also this articlelike for the fact that it said join jake's inner circle this article had nothing to do with that it literally was like just him rambling about his life and he's like yeah like when i was growing up i never thought that i would be anything and then there's like a loud lamborghini like engine and like a so and then th this article was like 20 minutes long and it's my brother like means so much to me and so why are you asking me for 57 you have enough lamborghinis you just showed them to me like why do you need my 57 and for what because he didn't talk about what that's for so basically that is the biggest problem with social advertising but let's take it to the ads themselves what makes for good collateral and what doesn't um article ads have been performing very very well using emojis you like what i did there that's cute right it spells out emoji if you're you know a nerd like me yeah i mean the eye doesn't start with i but it sounds like i so you know look okay the g like apparently there's no emojis that start with g besides gear so i tried i wasn't really sure if i was gonna be able to do that but i did it for you guys me and emojipedia figured it out for y'all right here in this moment um something really popular that's been pulling a lot is like the little hand wave emoji if you're like hi i saw that you were checking out my thing and would you like to buy it actually like you know but that works out really well um short lines so again like whatever they taught you whatever they taught you in school about like five sentences to a paragraph or whatever that we're at like one sentence paragraph um one to three sentences but definitely the first couple of top lines i usually am like one one two one i gotta tell you something now three um and then just some of the earlier copy concepts that we covered about shut up about yourself and your product because nobody cares and a good resource for you guys is called the facebook ads library it's just this black screen and then it's um facebook.com ad slash library what this neato tool lets you do is it lets you do a little pop-in of whoever you want who has facebook ads and then it will show you what facebook ads they're running it's way better than any type of swipe file thingamabob because these are the current ads that people are running and you can sort them by country so when you're doing this you want to keep in mind that you don't want to look at somebody like coca-cola or honda or these people who are doing marketing for brand awareness we don't have the budget for brand awareness and i'm not like it's not just you guys it's me my 12 million dollar clients do not have the budget for brand awareness like this is like when you're a top-tier monopoly with nothing better to waste your money on you have money for brand awareness so none of us should just be running running advertisements of our logo or funny little creative about like trying to get people to know you know we want people to buy your products so screw your brand awareness when you're a crazy monopoly or duopoly you can focus on the brand awareness um so you don't want that what you want is to look at companies that you know they generate a lot of their revenue or the entirety of their revenue from e-commerce stuff so like click funnels like um kettle and fire bone broth like you want to try to think of people who you know that they're doing a lot of sales online and through social media assets like through specifically social media advertising and what's really interesting is that when you pull it up on the ad library the screen will go black and then it will um it will show you like you know it's their full collateral like a working ad so you can watch the video and you can click on the links that they have and look at the page that they're driving stuff to and whatever so if this is like like i said a million times better than some of those swipe websites or whatever because you can evaluate what's really working and you can you know check like pick a few companies who maybe you know they're kind of similar to you and your niche and you know that they make a lot of money on like through online sales and utilizing specifically a lot of social advertising direct response social advertising and then you know just like once a week or maybe twice a month or something just give them a little checkup like checking on your ex on facebook to see what see what they're up to how are you doing i hope you're doing fine um but the thing is that you want to see what gets cut and what continues running so if they keep running something and especially if they keep running something for several weeks or several months then you know that it's really pulling for them because if it wasn't pulling for them i promise you facebook would slap them and just to give you guys an idea because i don't know i don't know how much experience we have with companies who are spending like multiple tens of thousands of dollars or hundreds of thousands of dollars per month on facebook advertising facebook advertising when you're spending at that scale you really need to be refreshing your creative um every few days like if facebook has determined that people don't like it you're gonna see the reach cut in two days sometimes 24 hours so that's what i mean it's like you got to look at these companies who you know they're spending at that type of scale because stuff that's gone you know that it didn't work and stuff that you recognize and that keeps sticking around those are the ideas that you can really start to pull from email so i showed you the email outline and i told you that you should determine what exactly your structure is going to be and how many emails you're going to send and you're like how do i know that well you're going to learn so this first we're going to talk about a launch a launch for my launch structure i use 10 emails that can be delivered over and this is a scale so it could be delivered over 10 days and so when you're doing a launch there are two functions the first thing that you're doing is you're sending new collateral new messaging messaging that people haven't seen before and then the second thing that you're going to do is you're going to do a resend to unopens with a different subject line and a different preview text so to be honest with you when i'm preparing launches for my clients i'm writing two subject lines and two sets of preview text um but you don't have to do that and especially if you don't have that big of a list just changing the subject line will be fine i promise um so you're either sending a new email or you're resending to unopens so this is determining how long that process is going to take you because whether you're having a 10-day launch or a longer than 20-day launch you're sending 10 new emails a total of 20 emails because you're resending and possibly more than that if you resend you know to unopens more than that so ten days what that would look like is that on day one you're sending email one on day two and the am you're resending the day one and then in the afternoon or evening you're sending the day like email number two day two you're sending yes you're sending every time i practice this i always get all discombobulated so if i start saying the wrong numbers just remember what you know do as i say not as i do so you do it right when you're not trying to explain it um really fast so day two you're going to be sending or i guess we'll be in day three now whatever uh unopens of email two afternoon email three and then the next day unopens of email three da da that would be really aggressive that would take 10 days only to send 20 emails although you had to keep in mind that not everybody is getting 20 emails um 20 days that would be day one you send email one day two you reset email one unopened so everybody who opened is getting a breather day three email three that or email two and that goes out to everyone um day four two email two unopens so this is just with a little bit of space in there and then the 20 plus days would be if you decided to like you know let's say you send email one on day one day two email one unopens and then if you gave a break before sending anything or if you decided to do you could do more unopens it also depends on how big your list is because i mean i'm often working with lists that are like definitely larger than 10 000 email addresses but some of my clients have like 600 000 and a million contact databases so by the time you get to day three there's still thousands of people who haven't seen email once so you want to milk that for everything it's worth you paid someone good money to write it so you better be sure that a lot of people see it so i don't do a lot on the relaxed side of this scale i mostly stick to the aggressive and the moderate side but i will tell you that there's not really a difference in revenue both have performed beautifully both i've done multi-six-figure launches and both i've done launches with million dollar annualized residual income as people who sign up are continuing to pay monthly so they're all really successful and i would say that what it really depends on is your business and um how badly you want the money you want the money in 10 days like you need or you can't keep the electric on then you're going to be on the aggressive side if you're feeling kind of chill about it you can do some of the other ones what do we write in our 10 emails this is the big question so what i'm going to do is there are three phases of this there's the email one phase the email two through seven and then the email eight through ten so um they're all going to be kind of like this and i'm going to expl i'll explain this one so this one's called introducing the reason why it's called introducing is because your subject line is literally going to say introducing colon the name of your product and it's like wow you just told me not to do that this is a launch so we're trying to make cash money now so now we can kind of do that don't expect this email to have very high open rates but what you can be sure of is that of the people who open it and you know it's not like it's totally nothing i would say that like you can get between and it depends like on your list and everything but i've gotten like still 15 opens on stuff like that but that would be that the regular open rate is like 25 to 30 plus percent so it expect it to kind of cut your opens in half but the people who do open it you can be fairly certain that they're pretty interested in what you might be selling them so this is going to be a strong sales email what do i write in this jamie we copy our handy dandy email template from before and we post it in and we tell a little bit of a story when we get to the sales page section i'm going to show you more about what exactly that story can look like today i want to talk to you about what's the x your product and you don't literally have to say that but honestly nine times out of ten i literally write that as the in the draft and then sometimes i leave it to be honest with you but other times i change it later but i highly recommend just pull up today i want to talk to you about my product and worry about that in editing that's someone else's problem that's the problem for you of tomorrow not you of today um but so this stuff is going to take the email template that you learned before this is what you're going to be pasting in here and so you're going to tell a story the story that you tell in this one is going to be about the problem like however people are narrating their problem that you're gonna help them with in their head what does that look like we're gonna kind of look at that in the sales page section two then you're gonna today i want to talk to you about my product and then the content is going to be like here's all the dope that's in my product bam bam bam like be really excited about it like like you're you just finished your course and like you called up your mom and you're like mom you're gonna be so proud and she's like what's up what's the facebooks i don't know and you're like no yeah no you don't get like it's cool mom it's cool but just just like that you're going to be as excited about it as fiery about it as you possibly can um that's this place in this email and then you've got your clothes and then your your sign off and then your ps you're going to pretty much quickly summarize what you've said in the top so the ps for this might be something like i know that you regularly struggle with such and such and such and that's a real challenge and to help you overcome that that's why i created my product and it does one two three and if you want to check out the full details click here that's kind of what your ps is going to look like two through seven there's four different formats of emails that go in two through seven and you can decide how many of these you want in the quantity of two through seven so you should have at least one um and when we get to the end i'll kind of tell you more about what i how many of them i usually do but first let's talk about what they are the lesson this is going to be a quick win lesson something that somebody can take and apply right away and then at the bottom you're going to have a call to action about your product so you probably already maybe have some ideas of what type of little lesson like this would be the kind of lesson that you would write about like in a blog post or aarticle lesson or tutorial or something like that just a helpful little tip that people can go out and be like that's cool but it is related to whatever you're marketing in the product the call to action in this one at the end is going to be um i kind of have a few different variants that i use sometimes i say what's next and then the call to action sometimes i say reminder and then i would be like if you love these strategies that i just shared with you just remember that my product is available for sale and you know if it has one two three four other strategies that are like totally way better than this one that you just learned kind of thing um some of them are what did i say your next step what's next reminder those are pretty much my crutch ones but just something that's like you know we're saying hey we're teaching and then we're like hey just so you know remember that i'm selling something and then you sign off and then again you have your ps that's like yeah the place that actors you know mess up the most and the reason why they're not in network tv is because they mess up the audition process and if you just review the 15 audition sins that i mentioned above then you're gonna totally not have that problem anymore and if you think that that's your problem just wait until you learn all the other mistakes that you're making with your package and your headshots and your resume and da da da da i explain step by step how you can fix all those things and so that a manager or an agent that you're applying for it never throws your package in the trash again so click here for full details this is where you can capitalize on your existing content if you have blogs or article or whatever um and you so you can repurpose existing content into that prior email lesson that prior email lesson we're not taking anyone off the email like we're teaching in that email this one we're teaching but we're taking them off the email so this could be your brand's content this could be external content or it could be a mix of both of those things i can tell you some of the things i've done in the past once i have done a recommended reading list where i would have like the book cover the name of the book and then the book linked out to amazon links and then um why what's great about this and i you know dumb stuff like start with why like whatever um but why and then i honestly i literally scanned the reviews on amazon and i was like what do people write in their five-star reviews and i'm like blah blah blah blah whatever this stuff about the five-star review so check it out um and i listed probably like 10 books or something like that something that i did with a different client who she has a very extensive youtube is it's like um five mistakes that you're making with your resume um mistakes that you're how to network with agents and representatives like stuff like that um honestly what i did in that one was that we had a previous for a previous launch we did a free coaching event in her facebook group where she did five days in a row of like a structured lesson live stream in her group which has like 58 000 people in it so i just took that that we did and repurposed it as this email because not everybody has seen that stuff so those are a few ideas and then at the end you're gonna have again your rem your call to action which is like what's next next step reminder i'm selling something so buy it um the success these are your testimonial emails so you could either focus on one like really powerful really long testimonial or case study depending on your industry and your sales model or you can highlight several testimonials and it's especially powerful if you understand like the angles of objections that people have to your product if you can select testimonials that directly address such and such and such objections and then again our friendly reminder that i'm selling something so buy it and then you send them a blank email um the faq so again this one is directed at addressing objections if you have any type of chat feature on your website or people email you with questions all the time or whatever or message your facebook page or something like that this would be the time where you should review that kind of stuff to get some ideas if you don't already know what you would include in an faq email and then just lay them all out here and usually this one i start with like over the last few days i've been telling you about my product that i'm selling and you guys have sent in so many amazing questions that i just wanted to take a second to address them for you all at once and then question one whatever blah blah blah reminder that i'm selling something so please buy it and then sign off and then yes i'm selling something so please buy it the clothes you're saying this says eight to ten what the yes these are strong sales emails we're gonna send three of them on one day this is a technique that i accidentally invented called the triple close because i'm not i was gonna say i'm very creative but the truth is i'm not very good at naming things okay like everyone's like you're a copywriter what's a great name for my course i'm like i don't care i don't it doesn't need to have a jazzy name to sell like my client's product i just renamed it academy and we sold 20 000 of it so the name really doesn't matter so um but yes so the triple close as i'm very creative like that i was working with a client and i experiment with a few different styles of launches and i'm teaching you my favorite there are obviously other styles of launches um and this one has been very successful consistently successful which is why i thought that it would be great to teach you and again multi six figure launches million like this i use this with the j shetty one where it's like increasing to me two million dollars in annualized revenue so this will work for him and it will work for you i promise um but my client was like what do you think is better like option a where we send them the closed email in the morning and then the afternoon or option b where we send them a closing email in the afternoon and then the evening because like on the one hand people are home at night but then on the other hand time zones are a thing so who even knows and i'm like why don't we just do all three and he was like not happy about that he was nervous he was like i don't know i don't think that's going to work and dada did a duh but then he was game to try it and i convinced him to try it and i'm like okay let's go we've never done another launch without the triple close i should have patented it obviously sir i mean on retrospect so that he couldn't keep using it after we didn't keep working together after after you know you know in client services we don't work with the same client forever there's a natural turnover um but yeah so in this case i have seen the triple close literally double the launch revenue like up until that point double all of the revenue that we made in all the other emails and um the difference between just adding the third email i've seen between a 15 and 25 increase in the total revenue generated across the whole launch so it works for the late night i like to take my cue from president obama like you know that popular case study that's like obama's highest open subject rate was just hello so i'm like you up all right i literally am yeah you're laughing but that's literally what i send and you know what that gets like a 32 open rate on a list of 600 000 people that's a lot because normally when the bigger your email list is the lower your open rate is as well so um and by the way i don't know why i didn't mention it because i'm really really really obsessive over this stephanie knows all of these are text only emails except for the book one i included pictures and every once in a while like if it's a article or whatever i put a little picture of the article with the superimposed play button but otherwise like screw your html formatting it's not working for you it's putting you in people's promotions it's putting you in people's spam google and honestly something that people don't realize is that um your email gets clipped if it's more than like two megabytes or something like that and you know you know how big pictures are bigger than two megabytes let me tell you so if you want to like you're working hard you spend a lot of time sweating and crying and writing these emails you don't want them to be in people's spam so don't use fancy templates just all the templates that mailchimp or whatever you're using gives you just throw them in the garbage with all your sat words you don't need that here um but yeah and so the late night one it's i've been like just checking in you up you're still up like i usually do it in lower case even though i'm really a stickler for um like grammatically correct things and i i don't normally write the subject lines like that i normally try to do them kind of correct no punctuation in your subject lines though exclamation points are kind of okay but don't period means stop reading so don't you don't want people to stop reading at the subject line that's called getting deleted so we don't want that and again it's a lot what the do we put in these we go back to our handy dandy email outline we are literally going to write email one email two email three email four five six seven eight yes like kindergarten and then we're gonna write subject preview story today blah blah content whatever and that's how you're gonna figure out what this should say welcome series tips so this is for all of our homeboys who are signing up on our websites what we need to do is create a sequence of seven emails you can utilize some of the other structures that i showed you for the launch stuff or other things that i've done is just create like where every day they get a article that's on the client's youtube channel and then i write kind of underneath like so click for your article lesson that's hyperlinked the picture with the superimposed play button that's hyperlinked and then only underneath of that do i start talking about what you're going to learn then so if you want to check it out click here all the best jetty p.s you're gonna learn blah blah blah blah click here so yes really for seven days um daily for seven days we don't have to be like you know no unopens or whatever like this is just an automation sequence but um this when people first join your email list is the most engaged that they're ever gonna be so we wanna just you know strike while the irons hot we wanna get as much up in there as possible because the more that they open your emails the more likely it is that their individual you know flip-flop customization of gmail is going to keep putting their your emails in their inbox and not in spam and it's going to keep putting your emails in their primary inbox and not in promotions um so something else that i've done is like i've had for this this would be a good one if you are an e-commerce like if you're a b2c like my e-commerce head candy people they sell like shampoo they sell straightening like curling irons and stuff so you know yes this really works even on stuff that seems like boring like a hair dryer so they they sell like a 60 hair dryer which in the world of hair dryers is actually a mid tier so you know but um what we did for her this would be great for any kind of ecommerce brand is the first email that you send is like hey you're confirmed welcome and then you give them a discount and you say like thanks for joining the squad or the crew or whatever you want to call yourselves the family like whatever you know kumbaya stuff and then big your coupon for 10 off and then underneath of that was a simple little three columns of best-selling products and again notice i didn't say our best-selling products i just said best-selling products um and then you know title picture by one two three so that's it and they've sold like 75 000 per month just from that one email not necessarily the whole sequence and then the other emails and that where um each one was a hair tutorial so like how to curl a pixie cut how to straighten really curly hair without frizz and whatever like that and then i linked out to a article it's aarticle tutorial and it's a demonstration of the products and i just did that rinse and repeat six other emails that worked that sells them 145 000 per month that welcome automation sequence so first email make me an offer and then otherwise sharing is caring that's about you know sharing content or whatever stuff like that which email software should you use if you're just getting started mailchimp and i've worked with clients up to list 165 000 contacts on mailchimp granted i immediately moved them from mailchimp but you know if you don't have 165 000 homies yet mailchimp is great for you um an intermediate option would be active campaign and honestly even when you start to get a few thousand um subscribers that is great to move to enterprise infusionsoft i don't like infusionsoft if you don't need to use infusionsoft don't this is my clients who there's two use cases one you have a huge list of six hundred thousand to one million plus contacts so if you're not there yet you don't need infusionsoft two people who have membership sites because for some reason all of the membership site software is just really like extremely well integrated with infusionsoft like way better than any other kind of um you know any competing email software so if you have a membership website with like a thousand or more people then infusionsoft might make sense for you but if you're not either of those cases say no to infusionsoft sales pages now we're going to talk a little bit more about story and way in the beginning i know that we've covered we've just like crossed a whole divide there's so much that we've covered already we're going to go back to sentiment matching which we talked about where we're looking for what types of stories people are telling themselves about the problems that they have and sales pages are probably some of the most challenging assets to write because again it's just so overwhelming like what do i do where do i start do i need to tell a story do i just like dive right in to the sale do i tell them what my product is do i not do you know do i start with testimonials that's like what even goes in the beginning kind of stuff so here's how we're gonna figure that out oops i guess i was supposed to be there when i said that um i'm gonna walk us through this really quickly we're gonna breeze through it we're gonna use this um example of buying a car this is market awareness so an unaware awareness is referring to two things the problem and the solution and your product specifically so i counted wrong as three things um unaware buying a car you are in cloverfield lane and you live in a nuclear bunker and you don't even know that there's an outside anymore so you're not trying to go anywhere you don't know if there isn't anywhere so you're certainly not looking for a car because what's a car two problem aware you have broken free of your bunker you realize that there's a world still out there there's crazy alien ships flying around and you're trying not to get sucked up but you see now that there's a whole world so that means that it's starting to click for you that like there's a place you could go like besides here there's somewhere else than the nuclear bunker what we started already solution it i yeah but you know i don't know about the black thing the black screen because i'm definitely not i'm definitely not pushing this but um solution aware now you're like oh yeah there's you know these things called bikes like there's buses like there's planes i could get an uber copter to go wherever i'm going or i could buy a car product aware we've decided that we're going to buy a car because we want to go places we're a modern woman on the go in this alien world of cloverfield lane we gotta have a car to go to alien california um most aware i want a mercedes so basically how this works unaware you're not selling to them maybe they're reading your blog post but honestly probably not um problem and solution basically if they're on this left side of the less aware you gotta build up more if they're over yonder you gotta with the story and this is your problem and doesn't it suck that you tried to lose weight and keto didn't work and zumba worked but then when you stopped doing it because you realized zumba sucked like you gained back all the weight and why doesn't anything work and here are some common reasons that it doesn't work and here's how there's a different solution that you could do and everything like that um solution solution aware product aware product to where they're like deciding between some options so you shorten the story um lots of testimonials if they're coming in i want a mercedes shut the up about your story and sell them a mercedes this is where we want to pull out our phones and take pictures this is the sales page template so when you are trying to write your sales page just copy this handy dandy template up and then just like our little bullet points in our email we are going to be trying to fill these in and again it's like you want to decide what you're trying to communicate before you start writing it i guess that this is you know cart horse we want the horse to be first and not last so just to walk you through it these first three headline sub headline call to action this is what's called your hero section you should not say the name of your product unless i'm going to mercedes.com or apple.com um story i'm going to show you and as you see story and position the price are both highlighted this is because i'm about to show you some examples of what these are um the story length we determined honestly you're probably somewhere between three and four of the customer awareness scale so you either need a kinda long story or like a medium story um show why they need it show what happens without it testimonials and success stories positioning the price and then all your objection handling stuff about what if you took my money and i want it back and da-da-da and faqs and more testimonials so you want to include a call to action or a pricing table to buy every two or three content sections but i had to make it fit on the screen so i couldn't show you exactly how i would put all the calls to actions in there story so we have reviewed our in sentiment matching oh i feel like i totally skipped that part okay i'm just gonna breeze through that sentiment matching we want to learn how people are narrating their problems just like the yoda slide this was supposed to go with that um people are narrating in their head about stuff what's happening to them so we need to learn what they're saying to themselves about the problems that they're having that you're solving how do we do that read your customer testimonials if you don't have customer testimonials what do we do look at other homies who do the same stuff as you read their customer testimonials or go to amazon look up a book or aarticle it does not have to like if you're a relationship coach you could do a apples to apples comparison like look up another relationship coach who does the same kind of format that you do or a book a article an online course read their reviews i look at five star reviews and one star reviews you want to see what people love about it and what people hate about stuff so you can be like i'm not like the stuff that you hate but i am like the stuff that you love so this is kind of how we learn about what words and phrases people use to explain the problems that they have that you're solving for them okay now we're here um we're here so your your sales page should really have a through line so let's just read the subheaders of this i cut off a word here but it's supposed to say black screen is supposed to say discover your purpose do meaningful work and earn an income get the roadmap you need to discover your passion and earn an income doing what you love it's monday morning ugh it's monday already just five more minutes hey at least it pays the bills we need a massive culture shift that was only headlines this told you a story most this is the number one problem with sales pages is that most people's sales pages are not that cohesive so just going back to this really quickly you want to structure it like this because this is a format that i have tried over and over again it's just a logical way to communicate what you're trying to tell people it works people understand it in this order let's look at another example um this is the acting one you're starting an exciting journey hollywood doesn't make it easy if you're serious about your craft this plays into actors are very excited about what they're doing a lot of people move to la with no plan and no skills and barely any money so they're very excited about it um hollywood doesn't make it easy people feel like there are institutional barriers preventing them from being as successful compared to how talented they feel like they are and they're not really wrong about that in other ways that i explained later in the sales page if you're serious about your craft this is the one thing that actors are like really really really agreed on they are like taking acting classes two or three days a week constantly reading stuff backstage magazines signing up for all these different things casting director workshops like they're obsessed with that so this is their story that they're telling themselves about why they're not on jane the virgin or walking dead or american horror story positioning the price there are two ways that you can do this i mean there's more than two but two easy ways um this is called a pricing table so or i'm sorry that's wrong this is called an offer stack that's what it is this is an offer stack what you do is you break out individual features of what your overall package is and slap a price on it like those mastercard commercials literally priceless i end it always with priceless um people like that i don't know i just took you know worked for mastercard i worked for jay shetty okay what can i say um but yeah so you can break out the individual features of what it is that you're offering put a value on it so that then you're demonstrating at the end it's a little small but it says obviously if you're looking on your own computer it would not be this small um total passion to paycheck value 75 000 total investment starting at 199. wow that seems so reasonable yeah all right i'll get 20 copies um but another way that you could do this if if you feel like breaking out the features and stuff doesn't really make sense for what you're offering what you could do instead is an apples to oranges comparison so if you're selling an online fitness course you can do it either a positive or negative orange um this is such a weird analogy but we're going to keep rolling with it a positive orange would be like look at how expensive it would be to get a trainer and to get a personal chef and a nutritionist to make the menu for you and stuff isn't it so much easier to just spend 3.99 and get all of those things and you don't have to pay a lot of money or on the negative orange side um wouldn't having a heart attack suck like think about how expensive that would be don't you want to be here for your children like you know is that is losing all of that really worth the cost of not spending 400 right now don't you want to see your your daughter get married like so that's another strategy that you can use to position the price so as a very wise man once said between the third and fourth verse of the poke wrap it's time to catch our breaths and loosen our lips because we have covered a lot of ground so let's review number one perspective is everything you are coming from a completely different background set of experiences and everything else from the people who you want to help them and solve their problems so what that means is that you can't use your logic to try to sell to them you need to understand their logic going back to sentiment matching which i totally told you about earlier than just a few seconds ago um that was supposed to be at the beginning but we got it that was important so just like that two it's not about you it's about you so empty your mind of everything but fine dining second person and breathing three plan for success before you go out to write an email sequence figure out how many emails you're gonna write ten for a launch seven for a welcome sequence if you wanna deviate from the classic standard then be my guest but i promise you that deciding that will make the overall process so much easier and again you have to understand the through line of the whole system because when like again i've been doing this for so long that this just makes perfect sense to me if you've never thought about it like this you have to understand how the whole system fits together and the function of each individual part towards accomplishing the broader objective and finally start writing as soon as possible okay don't don't just stare at the blank page and feel really overwhelmed you don't have to live that life i have given you an email template that literally you're like i have to sell some people some stuff with this email launch story today i want to talk to you about x content ps you can do it you gotta write a sales page for the thing that you're selling what are we gonna do bold headline sub headline call to action nail our hero and then we're going to tell our stories and as our stories we're not telling a story about us we are using our sentiment matching magical powers reading amazon reviews and possibly your own reviews if you have them to figure out what people want and telling that story back to them because it's not your story it's their story so thank you um now what should you do if you want to continue learning about copywriting what's a good next step for you to take after this article definitely make sure that you join my free one month sales copywriting course where you're gonna learn step-by-step processes for research strategy and of course even more in-depth techniques on how to write stuff like sales pages and email sequences like you just learned today you definitely want to join that and check that out at doorshut.com funnel also if you want to join a community of smart marketers and business owners just like you then come join our secret society you'll find that at the marketing nerd crew doreshuk.com crew that's a place where we can connect with each other you can get advice not just from me but also from professional marketers and high level business owners just like yourself also i heavily moderate the group so you can be sure that there's nobody in there trying to scam you or sell you anything you can find that link at doorshop.com crew and you can find all the links that we just talked about as well as all the other places of the marketing nerd community in the description below so if you like this article then remember to hit that like button and subscribe to the so that you don't miss any of my next free actionable marketing strategies thank you so much again for watching this far i really appreciate it if you decide to give any of these strategies that you learned in thisarticle a try please leave a comment and let me know how it goes because i would love to hear article you also if you're looking for something to watch next definitely check out these two article that just popped up on the screen for you because i've personally selected them to follow what you're watching right now so you know that you're gonna love them thank you so so much once again for watching today's article and i'll see you next week bye for now.
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